Data Driven Decision Makers
Third Coast Media is an innovative digital marketing group that connects your data with the right metrics. Uncertainty can cripple the success of the best laid-out marketing campaigns. However, data-driven decisions places valuable resources exactly where they’re needed to pull the most from your lead generation and conversion efforts.
This means better leads, more conversions and tremendous business growth.
Your Business. Your Customer. First and Foremost.
We help our clients grow using proven methods grounded in a LifeCycle Marketing strategy.
LifeCycle Marketing accounts for every step along the customer journey to engage, nurture and convert your ideal prospect into a loyal customer. This system encompasses the most important elements of strategy so your campaign will accomplish exactly what it’s meant to: lifelong customers that bring lifetime value.
To accomplish this objective, we use data and business intelligence tools to develop and execute custom promotional strategies. We know our clients offer unique value but often face distinct challenges to acquire and keep their customers. We’ve gained years of insight from data analysis to effectively remove the roadblocks and uncover growth opportunities.
MEET OUR EXECUTIVE TEAM
MICHAEL REDMOND – MANAGING PARTNER
Michael Redmond is a 25-year veteran of the digital marketing and data acquisition industry, currently serving as Managing Partner of Third Coast Media LLC.
In-depth knowledge of the customer acquisition and retention marketplaces coupled with bleeding-edge expertise in media and data-gathering/aggregation technology allow Michael to develop innovative programs that dramatically impact the bottom line of his clients.
Prior to joining Third Coast Media, Michael was Vice President of Internet Marketing for Career Education Corporation (CEC). During his 12-year tenure, he expanded CEC’s digital lead generation to become the dominant source of new students. He led a 24-member team to oversee the integrated online acquisition strategy for 75 college campuses and educational institutions. As a pioneer in the use of email marketing, search engine marketing, affiliate lead providers and performance tracking technology, he was widely acknowledged as placing CEC 3-5 years ahead of its main competitors in the race to enroll new customers.
BILL MCGLYNN – VP OF BUSINESS DEVELOPMENT
Bill holds 25 years of experience in digital marketing and sales with a primary focus on analyzing marketing strategy implementations, developing creative assets designed to build response rates, and project management.
Bill’s extensive knowledge on how best to leverage the digital marketplace ensures his clients’ resources are allocated to those areas with the greatest reach and highest return to maintain an efficient and competitive advantage.
Prior to joining Third Coast Media, Bill was the Business Development Director at VisionFriendly.com and the President of Airbase One (niche-based Aviation Marketing Agency) for over 4 years. Prior to that, he was the Director of Internet Production for Career Education Corporation. During his 8-year tenure, Bill maneuvered strategic online and offline initiatives that significantly increased customer inquiries and enrollments. He engineered and enhanced websites, landing pages and optimization strategies, paid search campaigns, mobile advertising, and initiated the creation of CRM for customers through social media platforms.