Metrics Matter if You Measure the Right Thing
It’s a common practice to throw money at lead generation and still not know what to measure or what to do with the results. In fact, data can bring more confusion rather than clarity. Your metrics might show marketing efforts increased conversions, yet you can’t figure out why profits are stagnant.
Many businesses aren’t successfully using data because they’re asking the wrong questions of their data.
Knowing your true objective – such as cost per acquisition, return on investment, or lifetime customer value – will help you start asking the right questions of your data so you can measure what matters. And having the right marketing tools in place will make this process easier and more productive.
Leads Are Only as Good as Your Follow-up
Ironically, companies spend a lot of money to acquire leads and yet have no process in place to nurture them if they’re not ready to make a purchase decision.
We can help you stop wasting money by bringing in the right infrastructure tools to support and improve your marketing and sales performance. Setting up accurate metrics and implementing them with the right dashboard will give you needed context to understand how each piece is contributing to the big picture. And as additional data emerges, you’ll be better prepared to make the right decisions to stay on course.
Infrastructure tools we can help you with include:
- Customer Relationship Management (CRM)
- Marketing Automation
- Sales Automation
- Automated Email Marketing
- Business Intelligence
- Data Analytics
- Google Tag Manager
- Web Development
- Search Engine Marketing (SEM)
- Social Media Advertising
- Search Engine Optimization (SEO)
- Video Marketing
Don’t Lose Conversions. Automate Your Process.
Conversions can be won or lost depending on the quality of your follow-up system. Those leads cost money, and yet many are dropped, put on pause, or bombarded with irrelevant information if they haven’t made a purchase decision. Setting up timely and relevant automated processes along the conversion path will ensure you’re getting the greatest return and growth from your efforts.