Data collection is at the forefront of many business owners’ minds. The ability to know your customers inside and out can be of great benefit when it comes to effective digital marketing and business growth.

By being aware of customer behavior, staying up-to-date with changes, and segmenting customers according to their behavior, you can personalize their experience and develop loyalty and satisfaction and track how they interact with your business to focus on improving.

Behavioral segmentation is a modern approach to understanding the psychology of customer interactions. In this article, we will explore what it is and some examples of how it can be used to benefit your company.  Click to Article.