by Mike Redmond | Jun 20, 2022 | Paid Search
Too often, campaigns target all users with the same ads and the same bids – users who are seeing your ads for the first time and those who have seen them before, or those who have already visited your site through another channel. However, segmenting an effort into...
by Mike Redmond | May 31, 2022 | Digital Marketing
On May 25, 2022, Google began rolling out the May 2022 core update, this update came over six months after the November 2021 core update, whereas there was about four and a half months span between the November update and the July 2021 core update. This was the the...
by Mike Redmond | May 17, 2022 | All things Websites
When people would come up and show their websites and ask for feedback, the responses were almost universal from the group of my colleagues. Every single time someone would ask for help, the responses would be about things like accessibility compliance, what plugins...
by Mike Redmond | May 10, 2022 | Digital Marketing
Google’s Digital Marketing Training Course recommends a maximum 2% keyword density, a minimum word count and where to seed keywords on web pages. The other eyebrow-raising recommendation is a minimum word count for web pages that stresses that the more words on...
by Mike Redmond | May 4, 2022 | Marketing Tools
There’s a good reason you feel overwhelmed by the marketing technology out there. Actually, there are 9,932 reasons. That’s the number of martech solutions currently available, up from 8000 two years ago, according to the 2022 Marketing Technology Landscape. Two years...
