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Performance Max campaigns gain New Customer Acquisition goals

Performance Max campaigns gain New Customer Acquisition goals

by Editorial Team | Apr 26, 2022 | Paid Search

Google’s most automated campaign type, Performance Max, is getting a new optimization feature aimed at driving new business. The addition comes in the form of a new customer acquisition goal that will allow advertisers to optimize to those who are not previous...
Google starts global tests of Privacy Sandbox ad targeting

Google starts global tests of Privacy Sandbox ad targeting

by Editorial Team | Apr 6, 2022 | Paid Search

Google has just announced the next stage of trials of its Privacy Sandbox proposal — focused on ads relevance and measurement. The Sandbox refers to an evolving — and now very closely overseen — ad targeting tech stack which Google has proposed for replacing tracking...
New Microsoft Advertising Professional Service Ads For Bing Search

New Microsoft Advertising Professional Service Ads For Bing Search

by Editorial Team | Mar 28, 2022 | Paid Search

Microsoft Advertising announced yet another set of vertical ad formats for Bing Search – professional service ads for insurance services, real estate services and tax services. “Professional Service Ads aim to do just that for anyone that’s looking...

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