by Editorial Team | Apr 26, 2022 | Paid Search
Google’s most automated campaign type, Performance Max, is getting a new optimization feature aimed at driving new business. The addition comes in the form of a new customer acquisition goal that will allow advertisers to optimize to those who are not previous...
by Editorial Team | Apr 6, 2022 | Paid Search
Google has just announced the next stage of trials of its Privacy Sandbox proposal — focused on ads relevance and measurement. The Sandbox refers to an evolving — and now very closely overseen — ad targeting tech stack which Google has proposed for replacing tracking...
by Editorial Team | Mar 28, 2022 | Paid Search
Microsoft Advertising announced yet another set of vertical ad formats for Bing Search – professional service ads for insurance services, real estate services and tax services. “Professional Service Ads aim to do just that for anyone that’s looking...
