by Mike Redmond | Jun 20, 2022 | Paid Search
Too often, campaigns target all users with the same ads and the same bids – users who are seeing your ads for the first time and those who have seen them before, or those who have already visited your site through another channel. However, segmenting an effort into...
by Mike Redmond | Apr 26, 2022 | Paid Search
Google’s most automated campaign type, Performance Max, is getting a new optimization feature aimed at driving new business. The addition comes in the form of a new customer acquisition goal that will allow advertisers to optimize to those who are not previous...
by Mike Redmond | Apr 6, 2022 | Paid Search
Google has just announced the next stage of trials of its Privacy Sandbox proposal — focused on ads relevance and measurement. The Sandbox refers to an evolving — and now very closely overseen — ad targeting tech stack which Google has proposed for replacing tracking...
by Mike Redmond | Mar 28, 2022 | Paid Search
Microsoft Advertising announced yet another set of vertical ad formats for Bing Search – professional service ads for insurance services, real estate services and tax services. “Professional Service Ads aim to do just that for anyone that’s looking...
