Google Shopping is in the midst of positioning itself as an open Amazon competitor by allowing free listings. The latest step to achieve this will be a “Trusted Store” badge on Google Shopping product pages.

Announced at Shoptalk US 2022, this Trusted Store badge is meant to help shoppers “know they’re spending money with a business they can trust.” It’s part of Google’s Shopping Experience Scorecard program to “reward merchants for good customer experiences and help them build their reputation with potential buyers.” Click to Article,