Microsoft Advertising announced yet another set of vertical ad formats for Bing Search – professional service ads for insurance services, real estate services and tax services. “Professional Service Ads aim to do just that for anyone that’s looking to get connected with a certain agent, advisor, consultant, or any sort of professional,” Microsoft wrote.
As many companies advertising on Bing rely on the people power of their professionals, there are numerous ways we’re looking to expand this ad type. In the near term, we’re expanding to tax services and new markets. However, we expect to see more professional services, both in and outside of the financial service industry, coming to Microsoft Advertising in the future.