by Mike Redmond | Apr 26, 2022 | Paid Search
Google’s most automated campaign type, Performance Max, is getting a new optimization feature aimed at driving new business. The addition comes in the form of a new customer acquisition goal that will allow advertisers to optimize to those who are not previous...
by Mike Redmond | Apr 18, 2022 | Social Media
Twitter’s CEO Parag Agarwal announced today (Monday, April 11) that Elon Musk had declined the opportunity to join its board, mere days after stating the opposite. The move to invite Musk to the board was widely seen as an attempt from Twitter to prevent the...
by Mike Redmond | Apr 6, 2022 | Paid Search
Google has just announced the next stage of trials of its Privacy Sandbox proposal — focused on ads relevance and measurement. The Sandbox refers to an evolving — and now very closely overseen — ad targeting tech stack which Google has proposed for replacing tracking...
by Mike Redmond | Apr 5, 2022 | Social Media
As it works to provide more options to help advertisers navigate the evolving data privacy landscape, Meta has announced that it’s re-naming its ad automation tools in order to more clearly delineate the purpose of each, and drive better results. From today, Meta’s ad...
by Mike Redmond | Mar 29, 2022 | All things Websites
Do you want to improve your website’s performance? Learn the key performance metrics you need to analyze to help improve your rankings. While there are tools to track performance metrics, many are lacking the features you need to accurately collect and utilize your...
